Forged & Found is a jewellery retailer built on a simple belief: a good retailer should not simply offer more choice. It should offer better choices.

We source, select and develop jewellery across sterling silver, gold vermeil, solid gold, diamonds and gemstones. Each material has its place. We consider the construction, finish, suitability of the materials and overall design when selecting each piece, describing its materials and details as clearly as possible so customers can make an informed choice.

Where it began

My understanding of jewellery began in my father's shop, where I grew up surrounded by customers, craftspeople and the everyday workings of the jewellery trade.

I was always drawn to its possibilities: combining pieces, changing how something was worn and finding new uses for things that might otherwise have been overlooked.

Over the years, I have experienced jewellery from several sides—as a customer, buyer and wholesaler. Spending time at my own bench has also made me more attentive to proportion, construction, finish and the small details that determine whether a piece is merely attractive or genuinely well considered.

How we choose

Everything offered by Forged & Found is considered for the place it can hold within a jewellery wardrobe—from versatile foundation pieces to more distinctive and personal designs that add character and allow individual style to come through.

We want Forged & Found to be a trusted place for guidance as well as jewellery. If a question is not answered within our product information, materials guidance or FAQs, we encourage customers to contact us through our Contact page for help with materials, care or choosing the right piece.

Why Forged & Found

“Forged” represents the craftsmanship, knowledge and intention behind jewellery. “Found” represents discovery—the moment something catches your attention and feels right for you.

Together, they describe our approach: respecting the skill behind jewellery while helping each customer find pieces that feel personal to them.

Elif Karabulut
Co-founder, Forged & Found